What should a GEO proposal include?

Your proposal should say which questions and markets matter, what will be checked, who makes the changes and what it costs. It should also explain what you receive in reports and how the team handles failed checks or unchanged results.

Apply it to your business

Ask for change history, staging checks, rollback responsibility and a clear distinction between observed and simulated outcomes. Define which channels are included and whether the agency is measuring a consumer product or an API response.

Reference: Our measurement method. Editorial review: 19 September 2026.

A practical check

Include a rollback owner and the checks that must pass before a change goes live. Define where evidence is stored and how failed checks are reported.

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