SEO helps people find your pages in search. AEO makes your answers clear and easy to use. GEO applies that work to generated answers, where your brand may be mentioned or your page linked as a source. They share much of the same groundwork.
Apply it to your business
Use crawlable pages, meaningful internal links and accurate content across all three. Track the outcome appropriate to each surface: search impressions and clicks, answer citations, brand mentions and resulting inquiries. Do not combine them into a single unexplained score.
Reference: Google Search documentation. Editorial review: 19 September 2026.
A practical check
For a product comparison, record search impressions separately from AI mentions, citations and qualified inquiries. One change may help one measure without moving the others.
Your next questions
Start with one real question.
Tell us what your buyers ask and which site you want to improve.