Follow the referral through your analytics to the session and purchase, where that information is available. Keep directly tracked orders separate from sales that may have been influenced by an AI answer but cannot be attributed.
Apply it to your business
Referrers may be missing, and cross-device journeys complicate measurement. Keep the attribution method consistent and avoid calling all direct traffic AI traffic. This starter does not install customer tracking or send order data to third parties.
Reference: Our measurement method. Editorial review: 19 September 2026.
A practical check
Compare a referred session with its purchase event using your agreed analytics rules. Mark unattributed orders as unknown instead of assigning them to AI.
Your next questions
Start with one real question.
Tell us what your buyers ask and which site you want to improve.