First, check whether you are comparing like with like. A changed question, a failed check, a different source or normal answer variation can change the result. Repeat the observation before deciding that the site needs a rewrite.
Apply it to your business
Check failed checks and keep the question, market and specific product or feature comparable. Review your own changes and relevant source pages. Do not automatically rewrite or roll back a site because one answer differs.
Reference: Our measurement method. Editorial review: 19 September 2026.
A practical check
Repeat the question under comparable conditions, inspect failed checks and compare changed source pages. Avoid triggering a rewrite from one fluctuating answer.
Your next questions
Why does Gemini recommend different brands than ChatGPT?Why does ChatGPT recommend my competitor and not me?
Start with one real question.
Tell us what your buyers ask and which site you want to improve.