The fee depends on competition and the work included. Research, content, engineering, source development and reporting all take time. Compare the agreed responsibilities before comparing retainers.
Apply it to your business
Use the pricing page to compare scope. Confirm the final proposal, setup charges and billing terms before starting. Price is not evidence of ranking ability, and an estimate is not a measurement of competitive difficulty.
Reference: Scope and pricing. Editorial review: 19 September 2026.
A practical check
Compare the same number of buyer questions, sites and who will make the changes across proposals. A lower retainer can exclude the content or engineering work you need.
Your next questions
Start with one real question.
Tell us what your buyers ask and which site you want to improve.