best [software category] for [company size]
The questions are about price, integrations, limits and migration. A page that says "contact sales" removes the product from the shortlist, because there is nothing to compare it on.
What to fix first
- Publish pricing, or the variables that set it, with the limits of each tier.
- Write your own honest comparison pages against the alternatives buyers name.
- Keep documentation public and readable, including limits, security and migration.
25 questions to run against your own site
[product] vs [competitor] pricing
how much does [product] cost per user
does [product] integrate with [tool]
best alternative to [expensive product]
is [product] worth it for a team of [number]
[product] vs [competitor] for [use case]
does [product] have an api
can I migrate from [competitor] to [product]
what are the limits on [product]'s [tier] plan
best [software category] with [compliance standard]
[product] reviews from administrators
how long does it take to implement [product]
does [product] support [specific workflow]
cheapest [software category] that still does [requirement]
is [product] secure enough for [industry]
does [product] offer a free tier
what does [product] not do well
best [software category] for [industry]
how does [product] handle [data type]
does [product] have [specific feature] yet
what happens to my data if I cancel [product]
which [software category] scales best past [number] users
does [product] have a partner or reseller programme
how does [product] compare on support response times
Replace the bracketed words with your own facts. Capture what you actually observe, with the date and the product surface.
All industries · How we measure this
Start with one real question.
Tell us what your buyers ask and which site you want to improve.