best [product category] for [use case]
The questions compare two products, ask what is in one, and ask whether the brand is trustworthy. A product page built for a photograph and a buy button gives an assistant nothing to compare.
What to fix first
- Put specifications, materials, sizing and ingredients in text on the product page.
- Answer comparison questions against the products people actually consider.
- State shipping, returns and warranty terms where they can be read without an account.
25 questions to run against your own site
[brand] vs [competitor brand] — which is better
is [brand] worth the price
what is [product] made of
does [product] work for [specific need]
best [product category] under [amount]
[brand] return policy
is [brand] legit
what size [product] should I buy for [situation]
cheapest place to buy [brand] [product]
best [product category] for sensitive [attribute]
how long does [product] last
[product] reviews from people who used it for months
which [product category] do professionals actually use
is [ingredient or material] safe in [product category]
best [product category] made in [country]
does [brand] ship to [country]
[product] vs [product] for [use case]
what comes in the box with [product]
best alternative to [expensive brand]
does [brand] offer a warranty
how does [product] compare to the version from [year]
best [product category] for beginners
is [brand] the same company as [other brand]
what do experts say about [product category]
Replace the bracketed words with your own facts. Capture what you actually observe, with the date and the product surface.
All industries · How we measure this
Start with one real question.
Tell us what your buyers ask and which site you want to improve.